Normal view MARC view ISBD view

Advertising and promotion:An intergrated marketing communication perspective

Belch, George E Belch,Michael A

Advertising and promotion:An intergrated marketing communication perspective - 4th ed. - Massachusets : Irwin/McGraw-Hill, 1998 - xxi+762

Subjects--Topical Terms:
Advertising,Promotion Marketing

Dewey Class. No.: 658.82 BEL;5

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)