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Strategic brand management: building, measuring, and managing brand equity

Keller, Kevin Lane.

Strategic brand management: building, measuring, and managing brand equity - 2nd ed. - N.Delhi : PHI 2003 - xxvii+788

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Subjects--Topical Terms:
Strategic,brand,management,:,building,measuring,and,managing,brand,equity

Dewey Class. No.: 658.827 KEL;1 R

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