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Essentials of services marketing : concepts, strategies and cases

Hoffman, K Douglas Bateson, John E G

Essentials of services marketing : concepts, strategies and cases - 2nd ed - Australia South-Western College 2002 - xxi+569

Subjects--Topical Terms:
Essentials,services,marketing,:,concepts,,strategies

Dewey Class. No.: 658.8 HOF;1 R

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