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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W Chan Manborgne, Renee

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School 2005 - xv+240

ISBN: 1-59139-619-0

Subjects--Topical Terms:
Blue,ocean,strategy,:,create,uncontested,market,space,make,irrelevant

Dewey Class. No.: 658.802 KIM R

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