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Services marketing: People, technology, strategy

Lovelock, ChristopherWirtz, JochenChatterjee, Jayanta

Services marketing: People, technology, strategy - 5th ed. - Delhi Pearson 2006 - xvi+594

ISBN: 81-7758-450-2

Subjects--Topical Terms:
marketing:,People,,technology,,strategy

Dewey Class. No.: 658.8 LOV;7 R

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