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Consumer behavior: Building marketing strategy

Hawkins, Del IBest, Roger JConey, Kenneth A

Consumer behavior: Building marketing strategy - 9th ed. - New Delhi Tata McGraw-Hill 2004 - xxv+867

Accompanied by CD4158

ISBN: 9780070600867

Subjects--Topical Terms:
Consumer behaviorMarketing strategy

Dewey Class. No.: 658.8342 HAW;7

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