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The power of marketing ; creating and keeping customers in an e-commerce world

Zikmund, William G D'amico,Michael

The power of marketing ; creating and keeping customers in an e-commerce world - 7th ed. - Singapore Thomson 2001 - xxxiii+689

ISBN: 9789812402356

Subjects--Topical Terms:
power,marketing,;,creating,keeping,customers,an,e-commerce,world

Dewey Class. No.: 658.8 ZIK1;9

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