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Integrated advertising, promotion and marketing communications

Clow, Kenneth E. Baack, Donald.

Integrated advertising, promotion and marketing communications - 3rd ed. - Delhi Pearson Education 2007 - 537

ISBN: 9788131709962

Subjects--Topical Terms:
Integrated,advertising,,promotion,marketing,communications

Dewey Class. No.: 658.82 CLO;3 R1

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