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Branded entertainment : product placement and brand strategy in the entertainment business

Lehu, Jean-Marc.

Branded entertainment : product placement and brand strategy in the entertainment business - London Kogan Page 2007 - ix, 266

ISBN: 9780749451516

Subjects--Topical Terms:
Branded,entertainment,product,placement,brand,strategy,entertainment,business

Dewey Class. No.: 658.827 LEH;1 R

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