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Media monoliths : how great media brands thrive and survive

Tungate, Mark.

Media monoliths : how great media brands thrive and survive - London Kogan Page 2004 - viii, 261

ISBN: 9780749444037

Subjects--Topical Terms:
Media,monoliths,media,brands,thrive,survive

Dewey Class. No.: 338.4730223 TUN;1 R

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