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Managing emotional appeal in advertising : concepts and cases

Pramod, Rao. Wawge, Ravikant S ed.

Managing emotional appeal in advertising : concepts and cases - Hyderabad Icfai 2008 - x, 205

ISBN: 9788131414033

Subjects--Topical Terms:
emotional,appeal,advertising

Dewey Class. No.: 659 PRA;1 R

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