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Strategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering

Gibbs, Richard. Humphries, Andrew.

Strategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering - Londan Kogan Page 2009 - xii, 235

ISBN: 9780749457181

Subjects--Topical Terms:
Strategic,alliances,marketing,partnerships,gaining,advantage,collaboration,partnering

Dewey Class. No.: 658.046 GIB;2 R1

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