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Marketing ROI : concepts and applications

Tripathy, Kumuda Laxman. Alaka yeravadekar ed.

Marketing ROI : concepts and applications - Hyderabad ICFAI Press 2007 - xi, 200

ISBN: 9788131406281

Subjects--Topical Terms:
Marketing,ROI

Dewey Class. No.: 658.8 TRI;1 R

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