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Advertising management with integrated brand promotion

O'Guinn, Thomas C. Allen, Chris T. Seminik, Richard J.

Advertising management with integrated brand promotion - New Delhi Cengage learning 2005 - xxii, 504 58554

ISBN: 9790000000000

Subjects--Topical Terms:
Advertising,management,integrated,brand,promotion

Dewey Class. No.: 658.82 OGU;1

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