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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W Chan. Mauborgne, Renee.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - Boston Harvard Business Review 2015 - xxviii, 287

ISBN: 9781625274496

Dewey Class. No.: 658.802 KIM; R

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