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Marketing communications in tourism and hospitality : concepts, strategies and cases

Mc Cabe, Scott.

Marketing communications in tourism and hospitality : concepts, strategies and cases - 1st ed. - Oxford Elsevier 2009 - xx, 300 - Hospitality, leisure, and tourism .

ISBN: 9780750682770

Dewey Class. No.: 910.688 MCC;1 R

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