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Consumer behavior : building marketing strategy

Hawkins, Del I. Mothersbaugh, David L. Mookerjee, Amit.

Consumer behavior : building marketing strategy - 12th ed. - New Delhi Tata McGraw-Hill 2014 - xxxv, 776 - NULL .

ISBN: 9789351344797

Subjects--Topical Terms:
Consumer,behavior,marketing,strategy

Dewey Class. No.: 658.8342 HAW;1

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