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Impact of celebrity endorsement on the purchase behavior on male grooming productions in FMCG industry Deepak Shyam.

Thanvi Uthappa.

Impact of celebrity endorsement on the purchase behavior on male grooming productions in FMCG industry Deepak Shyam. - Bangalore PES University - NULL .

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: PRMBA18-2455

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