Comparative analysis of celebrity and non-celebrity endorsement on consumer purchase behaviour Gopal R K.
Aradhya T M G.
Comparative analysis of celebrity and non-celebrity endorsement on consumer purchase behaviour Gopal R K. - Bangalore PES University - NULL .
Marketing Management
PRMBA19-2710
Comparative analysis of celebrity and non-celebrity endorsement on consumer purchase behaviour Gopal R K. - Bangalore PES University - NULL .
Marketing Management
PRMBA19-2710
