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A study on measuring the factors influencing to choose subscription video on demand (SVOD) over TV amongst millennials and Gen Z consumers Deepak Shyam.

Charan Babu n.

A study on measuring the factors influencing to choose subscription video on demand (SVOD) over TV amongst millennials and Gen Z consumers Deepak Shyam. - Bangalore PES University - NULL .

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: PRMBA20-2950

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