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A study on influence of humor advertising on consumer brand perception in FMCG Industry Deepak Shyam.

Stanley Varghese.

A study on influence of humor advertising on consumer brand perception in FMCG Industry Deepak Shyam. - Bangalore PES University - NULL .

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: PRMBA21-3470

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