Consumer behavior: Building marketing strategy (Record no. 166946)

MARC details
000 -LEADER
fixed length control field 00462nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW;4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I Best, Roger J Coney, Kenneth A
245 #0 - TITLE STATEMENT
Title Consumer behavior: Building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1998
Name of publisher, distributor, etc. Massachusets : McGraw-Hill,
300 ## - PHYSICAL DESCRIPTION
Extent xxv+760
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior Marketing strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Accession number Cost, total (INR) price Price effective from Category Lost status Damaged status Department Withdrawn status Home library Current library Entry date Vendor Cost, normal purchase price Grants Billnumber Billdate Currency symbol Conversion rate Discount Old discount
26/01/2024   658.8342 HAW;4 15030 990.49 26/01/2024 Books     Central Library   Central Library Central Library 17/04/2000 Sai Books 25.95 MBA 935 20/01/2003 RS 44.9 3.89 15
26/01/2024   658.8342 HAW;5 15031 799.01 26/01/2024 Books     Central Library   Central Library Central Library 17/04/2000 Sai Books 25.95 MBA 935 20/01/2003 USD 36.22 3.89 15
26/01/2024   658.8342 HAW;6 15032 799.01 26/01/2024 Books     Central Library   Central Library Central Library 17/04/2000 Sai Books 25.95 MBA 935 20/01/2003 USD 36.22 3.89 15

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