Marketing: Creating and keeping customer in an e-commerce world (Record no. 168155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZIK;1 `R' |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G D' Amico, Michael |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: Creating and keeping customer in an e-commerce world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| Name of publisher, distributor, etc. | South-Western College |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii+689 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 ZIK;1 `R' | 18365 | 266.56 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 31/10/2001 | Allied publ. | 6.25 | MBA | BAN/CR/007587 | 19/03/2004 | USD | 50.2 | 0.94 | 15 | ||||
| 26/01/2024 | 658.8 ZIK;3 | 22956 | 257.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 23/10/2003 | Sai Books | 6.25 | MBA | 168 | 19/04/2005 | USD | 48.4 | 0.94 | 15 | ||||
| 26/01/2024 | 658.8 ZIK;4 | 23494 | 254.88 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 13/12/2003 | Sai Books | 6.25 | MBA | 187 | 11/04/2005 | USD | 48 | 0.94 | 15 | ||||
| 26/01/2024 | 658.8 ZIK;5 | 23495 | 254.88 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 13/12/2003 | Sai Books | 6.25 | MBA | 187 | 11/04/2005 | USD | 48 | 0.94 | 15 | ||||
| 26/01/2024 | 658.8 ZIK;6 | 23496 | 254.88 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 13/12/2003 | Sai Books | 6.25 | MBA | 187 | 11/04/2005 | USD | 48 | 0.94 | 15 |