Advertising and promotion:An intergrated marketing communication perspective (Record no. 168570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 BEL;6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E Belch,Michael A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion:An intergrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1998 |
| Name of publisher, distributor, etc. | New Delhi : TMH, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi+IN19 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising,Promotion Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 BEL;6 | 20234 | 297.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 28/05/2002 | Allied publ. | 350.00 | MBA | 1355 | 27/08/2004 | RS | 1 | 52.5 | 15 | ||||
| 26/01/2024 | 658.82 BEL;7 | 20235 | 297.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 28/05/2002 | Allied publ. | 350.00 | MBA | 1355 | 27/08/2004 | RS | 1 | 52.5 | 15 | ||||
| 26/01/2024 | 658.82 BEL;8 | 20236 | 297.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 28/05/2002 | Allied publ. | 350.00 | MBA | 1355 | 27/08/2004 | RS | 1 | 52.5 | 15 | ||||
| 26/01/2024 | 658.82 BEL;9 | 20237 | 297.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 28/05/2002 | Allied publ. | 350.00 | MBA | 1355 | 27/08/2004 | RS | 1 | 52.5 | 15 | ||||
| 26/01/2024 | 658.82 BEL;10 | 20238 | 297.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 28/05/2002 | Allied publ. | 350.00 | MBA | 1355 | 27/08/2004 | RS | 1 | 52.5 | 15 |