Advertising and promotion : an integrated marketing communication perspective (Record no. 173198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. Belch, Michael A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi+IN-23 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount | Total renewals | Date last checked out | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 BEL | 30256 | 316.00 | 26/01/2024 | Books | MBA | Central Library | Central Library | MBA | 06/10/2004 | Mega Books | 395.00 | MBA | 3128 | 05/02/2007 | RS | 1 | 79 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;11 R | 30257 | 316.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 06/10/2004 | Mega Books | 395.00 | MBA | 3128 | 05/02/2007 | RS | 1 | 79 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;12 R1 | 30258 | 316.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 06/10/2004 | Mega Books | 395.00 | MBA | 3128 | 05/02/2007 | RS | 1 | 79 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;13 | 41458 | 328.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 04/05/2006 | Laxmi Publ., | 410.00 | MBA | 408 | 06/01/2006 | RS | 1 | 82 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;14 | 41459 | 328.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 04/05/2006 | Laxmi Publ., | 410.00 | MBA | 408 | 06/01/2006 | RS | 1 | 82 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;15 | 41460 | 328.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 04/05/2006 | Laxmi Publ., | 410.00 | MBA | 408 | 06/01/2006 | RS | 1 | 82 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;16 | 41461 | 328.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 04/05/2006 | Laxmi Publ., | 410.00 | MBA | 408 | 06/01/2006 | RS | 1 | 82 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;17 | 41462 | 328.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 04/05/2006 | Laxmi Publ., | 410.00 | MBA | 408 | 06/01/2006 | RS | 1 | 82 | 20 | |||||||
| 26/01/2024 | 658.82 BEL;18 | 48389 | 322.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 21/02/2008 | Intact Book House Pvt Ltd | 430.00 | MBA | 1917 | 04/02/2009 | RS | 1 | 107.5 | 25 | |||||||
| 17/10/2024 | 1 | 658.82 BEL;19 | 48390 | 322.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 21/02/2008 | Intact Book House Pvt Ltd | 430.00 | MBA | 1917 | 13/10/2008 | RS | 1 | 107.5 | 25 | 1 | 28/08/2024 | ||||
| 26/01/2024 | 658.82 BEL;20 | 48391 | 322.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 21/02/2008 | Intact Book House Pvt Ltd | 430.00 | MBA | 1917 | 19/11/2008 | RS | 1 | 107.5 | 25 | |||||||
| 26/01/2024 | 658.82 BEL;21 | 48392 | 322.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 21/02/2008 | Intact Book House Pvt Ltd | 430.00 | MBA | 1917 | 09/03/2009 | RS | 1 | 107.5 | 25 | |||||||
| 26/01/2024 | 658.82 BEL;22 | 48393 | 322.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 21/02/2008 | Intact Book House Pvt Ltd | 430.00 | MBA | 1917 | 09/03/2009 | RS | 1 | 107.5 | 25 | |||||||
| 26/01/2024 | 658.82 BEL;23 | 53713 | 380.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 475.00 | MBA | 2008/CR/0006285 | 15/09/2012 | RS | 1 | 95 | 20 | |||||||
| 01/04/2024 | 1 | 658.82 BEL;24 | 53714 | 380.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 475.00 | MBA | 2008/CR/0006285 | 06/09/2012 | RS | 1 | 95 | 20 | 01/04/2024 | 16/06/2009 | ||||
| 26/01/2024 | 658.82 BEL;25 | 53715 | 380.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 475.00 | MBA | 2008/CR/0006285 | 06/09/2012 | RS | 1 | 95 | 20 | |||||||
| 17/10/2024 | 1 | 658.82 BEL;26 | 53716 | 380.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 475.00 | MBA | 2008/CR/0006285 | 06/09/2012 | RS | 1 | 95 | 20 | 3 | 28/08/2024 | ||||
| 17/10/2024 | 1 | 658.82 BEL;27 | 53717 | 380.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 475.00 | MBA | 2008/CR/0006285 | 06/09/2012 | RS | 1 | 95 | 20 | 16/10/2024 |