Advertising management (Record no. 173986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BAT;17 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev Myers, John G Aaker, David A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1996 |
| Name of publisher, distributor, etc. | Pearson Education (Singapore) |
| Place of publication, distribution, etc. | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii+754 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising,management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 659.1 BAT;17 | 32426 | 187.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 21/02/2005 | I K International | 250.00 | MBA | 1738 | 06/11/2007 | RS | 1 | 62.5 | 25 | ||||
| 26/01/2024 | 659.1 BAT;18 | 32427 | 187.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 21/02/2005 | I K International | 250.00 | MBA | 1738 | 06/11/2007 | RS | 1 | 62.5 | 25 | |||||
| 26/01/2024 | 659.1 BAT;19 | 32428 | 187.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 21/02/2005 | I K International | 250.00 | MBA | 1738 | 06/11/2007 | RS | 1 | 62.5 | 25 | |||||
| 26/01/2024 | 659.1 BAT;20 | 32429 | 187.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 21/02/2005 | I K International | 250.00 | MBA | 1738 | 06/11/2007 | RS | 1 | 62.5 | 25 | |||||
| 26/01/2024 | 659.1 BAT;21 | 32430 | 187.50 | 26/01/2024 | Books | Central Library | Central Library | Central Library | 21/02/2005 | I K International | 250.00 | MBA | 1738 | 06/11/2007 | RS | 1 | 62.5 | 25 |