How customers think : essential insights into the mind of the market (Record no. 177453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1-57851-826-1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 ZAL;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 245 #0 - TITLE STATEMENT | |
| Title | How customers think : essential insights into the mind of the market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003 |
| Name of publisher, distributor, etc. | Harvard Business School |
| Place of publication, distribution, etc. | Massachusetts |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii+323 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customers,think,:,insights,into,mind,market |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8342 ZAL;1 R | 41307 | 1121.33 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 10/04/2006 | Surya Infotainment Products Pvt. Ltd. | 29.95 | MBA | 0506/2984 | 03/02/2005 | USD | 46.8 | 5.99 | 20 | ||||
| 26/01/2024 | 658.8342 ZAL;2 R1 | 41308 | 1121.33 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 10/04/2006 | Surya Infotainment Products Pvt. Ltd. | 29.95 | MBA | 0506/2984 | 03/02/2005 | USD | 46.8 | 5.99 | 20 |