Strategic brand management : creating and sustaining brand equity long term (Record no. 179844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241216112858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175541092 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KAP;3 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management : creating and sustaining brand equity long term |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1997 |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 |
| 500 ## - GENERAL NOTE | |
| General note | Content page available |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | strategic,brand,management,:,creating,sustaining,brand,equity,long,term |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Date checked out | Uniform Resource Identifier | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.827 KAP;4 | 58389 | 25 | digital/contents/47290.pdf | 296.25 | 26/01/2024 | Books | Central Library | BANG/2009/CRB/1897 | 03/12/2013 | Central Library | Central Library | Central Library | 26/02/2010 | Intact Book House Pvt Ltd | 395.00 | MBA | RS | 1 | 98.75 | Rupees | |||||
| 26/01/2024 | 658.827 KAP;5 | 58390 | 25 | digital/contents/47290.pdf | 296.25 | 26/01/2024 | Books | Central Library | BANG/2009/CRB/1897 | 29/01/2014 | Central Library | Central Library | Central Library | 26/02/2010 | Intact Book House Pvt Ltd | 395.00 | MBA | RS | 1 | 98.75 | Rupees | |||||
| 26/01/2024 | 658.827 KAP;6 | 58391 | 25 | digital/contents/47290.pdf | 296.25 | 26/01/2024 | Books | Central Library | BANG/2009/CRB/1897 | 17/09/2013 | Central Library | Central Library | Central Library | 26/02/2010 | Intact Book House Pvt Ltd | 395.00 | MBA | RS | 1 | 98.75 | Rupees | |||||
| 26/01/2024 | 658.827 KAP;7 | 76183 | 20 | digital/contents/47290.pdf | 316.00 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/466 | 05/03/2015 | Central Library | Central Library | Central Library | 30/12/2010 | Surya Infotainment Products Pvt. Ltd. | 395.00 | MBA | RS | 1 | 79 | Rupees | |||||
| 26/01/2024 | 658.827 KAP;8 | 77341 | 20 | digital/contents/47290.pdf | 316.00 | 26/01/2024 | Books | MBA | SIPHO/2010/CRB/1293 | 22/12/2015 | Central Library | Central Library | MBA | 25/02/2011 | Surya Infotainment Products Pvt. Ltd. | 395.00 | MBA | RS | 1 | 79 | Rupees | |||||
| 26/01/2024 | 658.827 KAP;9 | 77342 | 20 | digital/contents/47290.pdf | 316.00 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/1293 | 22/12/2015 | Central Library | Central Library | Central Library | 25/02/2011 | Surya Infotainment Products Pvt. Ltd. | 395.00 | MBA | RS | 1 | 79 | Rupees | |||||
| 01/02/2025 | 1 | 658.827 KAP;3 R | 47290 | 20 | 27/01/2025 | digital/contents/47290.pdf | 316.00 | 26/01/2024 | Books | Central Library | 1228 | 04/09/2008 | Central Library | RFID Kiosk | Central Library | 29/11/2007 | Intact Book House Pvt Ltd | 395.00 | MBA | RS | 1 | 79 | Rupees |