Marketing in the digital era : an anthology of papers presented in the AICTE sponsored national seminar (Record no. 180672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DHA;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhanpal, D. David Rajesh |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing in the digital era : an anthology of papers presented in the AICTE sponsored national seminar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Sona School of Management |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing,digital,:,anthology,papers,presented,AICTE,sponsored,national,seminar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Grants | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 DHA;1 R | 49206 | 26/01/2024 | Books | Central Library | Central Library | Central Library | MBA | 03/06/2008 | DONATED | 17/01/2009 | RS | 1 |