We are like that only : understanding the logic of consumer India (Record no. 181338)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250225144123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670999446 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 339.470954 BIJ;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama. |
| 245 #0 - TITLE STATEMENT | |
| Title | We are like that only : understanding the logic of consumer India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Penguin Portfolio |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii+281 |
| 500 ## - GENERAL NOTE | |
| General note | Content page available |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | We,are,like,only |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Uniform Resource Identifier | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 339.470954 BIJ;1 R | 50631 | 20 | digital/contents/50631.pdf | 399.20 | 26/01/2024 | Books | MBA | 2008/CRB/0001112 | 01/10/2011 | Central Library | Central Library | MBA | 06/10/2008 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 99.8 | Rupees | |||||
| 26/01/2024 | 339.470954 BIJ;2 R1 | 55045 | digital/contents/50631.pdf | 499.00 | 26/01/2024 | Books | MBA | 09/CS/224928 | 08/02/2013 | Central Library | Central Library | MBA | 30/07/2009 | Landmark Limited | 499.00 | MBA | RS | 1 | Rupees | Missing found 2020 |