The changing face of advertising (Record no. 181492)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178815427 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 PAR;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Partha Sarathy, V ed. |
| 245 #4 - TITLE STATEMENT | |
| Title | The changing face of advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| Name of publisher, distributor, etc. | ICFAI Press |
| Place of publication, distribution, etc. | Hyderabad |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 183 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ICFAI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Uniform resource identifier | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 PAR;1 R | 51203 | digital/contents/51203.pdf | 125.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 30/10/2008 | ICFAI Press | 125.00 | MBA | ICFAI/108/ICFAI/08-09/BLR | 12/11/2011 | RS | 1 | |||||||
| 26/01/2024 | 658.82 PAR;2 R1 | 66177 | digital/contents/51203.pdf | 38.00 | 26/01/2024 | Books | F-Block Annex | Central Library | Central Library | F-Block Library Annex | 08/10/2010 | ICFAI Press | 38.00 | MBA | 1993 | 30/09/2014 | RS | 1 | 66177 | ||||||
| 26/01/2024 | 658.82 PAR;3 | 72721 | digital/contents/51203.pdf | 38.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 08/02/2011 | ICFAI Press | 38.00 | MBA | 1993 | 23/09/2015 | RS | 1 | 72721 | ||||||
| 26/01/2024 | 658.82 PAR;4 | 72722 | digital/contents/51203.pdf | 38.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 08/02/2011 | ICFAI Press | 38.00 | MBA | 1993 | 23/09/2015 | RS | 1 | 72722 |