Advertising and promotions an IMC perspective (Record no. 182913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250605090828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070080317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 SHA;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti. Dsouza, Alan. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotions an IMC perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2009 |
| Name of publisher, distributor, etc. | TMH |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx+986 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising,promotions,IMC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type | Date checked out | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 SHA;1 R | 53708 | 20 | 340.00 | 26/01/2024 | Books | MBA | 2008/CR/0006285 | 15/09/2012 | Central Library | Central Library | MBA | 24/03/2009 | Allied publ. | 425.00 | MBA | RS | 1 | 85 | Rupees | ||||||
| 01/04/2024 | 1 | 658.82 SHA;3 | 53710 | 20 | 340.00 | 26/01/2024 | Books | Central Library | 2008/CR/0006285 | 15/09/2012 | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 425.00 | MBA | RS | 1 | 85 | Rupees | 01/04/2024 | 01/06/2009 | |||
| 17/10/2024 | 1 | 658.82 SHA;4 | 53711 | 20 | 340.00 | 26/01/2024 | Books | Central Library | 2008/CR/0006285 | 15/09/2012 | Central Library | Central Library | Central Library | 24/03/2009 | Allied publ. | 425.00 | MBA | RS | 1 | 85 | Rupees | 14/10/2024 | ||||
| 17/10/2024 | 1 | 658.82 SHA;2 R1 | 53709 | 20 | 340.00 | 26/01/2024 | Books | Central Library | 2008/CR/0006285 | 15/09/2012 | Central Library | RFID Kiosk | Central Library | 24/03/2009 | Allied publ. | 425.00 | MBA | RS | 1 | 85 | Rupees | 27/09/2024 |