Foundations of advertising : Theory and practice (Record no. 182917)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00380nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CHU;10 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S A. Sethia, K C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of advertising : Theory and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008 |
| Name of publisher, distributor, etc. | Himalaya |
| Place of publication, distribution, etc. | Bangalore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 659.1 CHU;10 | 53737 | 396.00 | 26/01/2024 | Books | MBA | Central Library | Central Library | MBA | 24/03/2009 | Intact Book House Pvt Ltd | 495.00 | MBA | 2008/CRB/0002215 | 15/09/2012 | RS | 1 | 99 | 20 | ||||
| 26/01/2024 | 659.1 CHU;11 | 53738 | 396.00 | 26/01/2024 | Books | Central Library | Central Library | Central Library | Central Library | 24/03/2009 | Intact Book House Pvt Ltd | 495.00 | MBA | 2008/CRB/0002215 | 15/09/2012 | RS | 1 | 99 | 20 |