Advertising and promotions: an IMC perspective (Record no. 183045)

MARC details
000 -LEADER
fixed length control field 00429nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250430163655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070080317
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 SHA;6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Krut. Dsouza, Alan.
245 #0 - TITLE STATEMENT
Title Advertising and promotions: an IMC perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2009
Name of publisher, distributor, etc. TMH
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxx+987
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising,promotions:,IMC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Accession number Old discount Date checked out Uniform Resource Identifier Cost, replacement price Price effective from Category Lost status Damaged status Department Withdrawn status bill no. bill date Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
27/10/2025 1 658.82 SHA;6 54034 10 30/09/2024 digital/contents/54034.pdf 387.00 26/01/2024 Books     Central Library   SBH/CSB/000752 16/11/2012 Central Library Lending Library Central Library 24/04/2009 Sapna Book House 430.00 MBA RS 1 43 Rupees

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