Building brands : in the Indian markets (Record no. 183082)

MARC details
000 -LEADER
fixed length control field 00402nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174463917
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 PAN;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Panda, Tapan K
245 #0 - TITLE STATEMENT
Title Building brands : in the Indian markets
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
Name of publisher, distributor, etc. Exell Books
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxix+433
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brands,markets
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Accession number Cost, total (INR) price Price effective from Category Lost status Damaged status Department Withdrawn status Home library Current library Shelving location Entry date Vendor Cost, normal purchase price Grants Billnumber Billdate Currency symbol Conversion rate Discount Old discount
26/01/2024   658.827 PAN;1 R 54131 225.00 26/01/2024 Books     Central Library   Central Library Central Library MBA 24/04/2009 Intact Book House Pvt Ltd 300.00 MBA 2009/CRB/0000019 03/12/2012 RS 1 75 25

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