Brand immortality : how brands can live along and prosper (Record no. 183450)

MARC details
000 -LEADER
fixed length control field 00469nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250430173734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 PRI;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pringle, Hamish. Field, Peter.
245 #0 - TITLE STATEMENT
Title Brand immortality : how brands can live along and prosper
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2009
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xi+320
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand,immortality,brands,can,along,prosper
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Accession number Old discount Uniform Resource Identifier Cost, replacement price Price effective from Category Lost status Damaged status Department Withdrawn status bill no. bill date Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
26/01/2024   658.827 PRI;1 R 54782 20 digital/contents/55452.pdf 360.00 26/01/2024 Books     MBA   0910/0373 26/01/2013 Central Library Central Library MBA 22/07/2009 Surya Infotainment Products Pvt. Ltd. 450.00 MBA RS 1 90 Rupees

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