Advertising : an IMC perspective (Record no. 183451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250318143640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174465344 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 MUR;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murthy, S N. Bhojanna, U. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising : an IMC perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Excel Books |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii+418 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 MUR;1 R | 54783 | 20 | 220.00 | 26/01/2024 | Books | MBA | 0910/0373 | 26/01/2013 | Central Library | Central Library | MBA | 22/07/2009 | Surya Infotainment Products Pvt. Ltd. | 275.00 | MBA | RS | 1 | 55 | Rupees |