Marketing briefs : a revision and study guide, ideal for managers seeking insights into the hot topics of strategic marketing (Record no. 183853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250320092048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131212448 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DIB1;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally. Simkin, Lyndon. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing briefs : a revision and study guide, ideal for managers seeking insights into the hot topics of strategic marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Butterworth Heinmenn |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 363 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing,study guide, strategic marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Personal name | Professional and trade series |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Uniform Resource Identifier | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 DIB1;1 R | 55524 | 25 | digital/contents/55524.pdf | 296.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000702 | 07/03/2013 | Central Library | Central Library | Central Library | 11/08/2009 | Intact Book House Pvt Ltd | 395.00 | MBA | RS | 1 | 98.75 | Rupees |