Consumer behavior: Building marketing strategy (Record no. 184114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241218162436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070600867 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HAW;8 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. Best, Roger J. Coney, Kenneth A [et al...] |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior: Building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 867 |
| 500 ## - GENERAL NOTE | |
| General note | Accompanied by CD4158 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer,behavior:,marketing,strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Uniform Resource Identifier | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type | Date checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8342 HAW;8 R | 56113 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | ||||||
| 26/01/2024 | 658.8342 HAW;9 R1 | 56114 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | ||||||
| 24/10/2024 | 1 | 658.8342 HAW;10 | 56115 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | 21/10/2024 | ||||
| 24/10/2024 | 1 | 658.8342 HAW;11 | 56116 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | 14/10/2024 | ||||
| 24/10/2024 | 1 | 658.8342 HAW;12 | 56117 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | 21/10/2024 | ||||
| 26/01/2024 | 658.8342 HAW;13 | 56118 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | ||||||
| 31/10/2025 | 1 | 658.8342 HAW;14 | 56119 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | 27/10/2025 | ||||
| 26/01/2024 | 658.8342 HAW;15 | 56120 | 25 | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | |||||||
| 24/10/2024 | 1 | 658.8342 HAW;16 | 56121 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | 21/10/2024 | ||||
| 24/10/2024 | 2 | 658.8342 HAW;17 | 56122 | 25 | digital/contents/56113.pdf | 374.25 | 26/01/2024 | Books | Central Library | 2009/CRB/0000983 | 14/05/2013 | Central Library | Central Library | Central Library | 14/09/2009 | Intact Book House Pvt Ltd | 499.00 | MBA | RS | 1 | 124.75 | Rupees | 11/09/2024 | 2 |