Marketing to win : designs and campaigns to achieve market dominance (Record no. 184141)

MARC details
000 -LEADER
fixed length control field 00484nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250321091536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131713822
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MEH;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mehta, Satish.
245 #0 - TITLE STATEMENT
Title Marketing to win : designs and campaigns to achieve market dominance
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. Dorling Kindersly
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xi, 340
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing,win,designs,campaigns,achieve,market,dominance
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Accession number Old discount Cost, replacement price Price effective from Category Lost status Damaged status Department Withdrawn status bill no. bill date Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
26/01/2024   658.8 MEH;1 R 56273 25 412.50 26/01/2024 Books     MBA   JNRRTLH/SLO9SEP38810 22/05/2013 Central Library Central Library MBA 30/09/2009 Oxford University Press 550.00 MBA RS 1 137.5 Rupees

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