Case studies on covert marketing strategies (Record no. 184222)

MARC details
000 -LEADER
fixed length control field 00441nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250321091035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131420867
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80722 SWA;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Swapna Gopalan, ed.
245 #0 - TITLE STATEMENT
Title Case studies on covert marketing strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. Icfai Books
Place of publication, distribution, etc. Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent iv, 155
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element studies,covert,marketing,strategies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Accession number Old discount Uniform Resource Identifier Cost, replacement price Price effective from Category Lost status Damaged status Department Withdrawn status bill no. bill date Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
26/01/2024   658.80722 SWA;1 R 56460 20 digital/contents/56460.pdf 500.00 26/01/2024 Books     Central Library   172/ICFAI/09-10/BLR 10/06/2013 Central Library Central Library Central Library 09/10/2009 ICFAI Press 625.00 MBA RS 1 125 Rupees

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