Brand management : the Indian context (Record no. 185676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250415164451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125914273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MOO;6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moorthi, Y L R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand management : the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2003 |
| Name of publisher, distributor, etc. | Vikas Publishing |
| Place of publication, distribution, etc. | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 171 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand,management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Date checked out | Uniform Resource Identifier | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01/02/2025 | 1 | 658.827 MOO;6 | 59605 | 20 | 28/01/2025 | digital/contents/59605.pdf | 240.00 | 26/01/2024 | Books | Central Library | 1011/0305 | 05/09/2014 | Central Library | Central Library | Central Library | 18/06/2010 | Surya Infotainment Products Pvt. Ltd. | 300.00 | MBA | RS | 1 | 60 | Rupees | |||
| 26/01/2024 | 658.827 MOO;7 | 77357 | 20 | digital/contents/59605.pdf | 248.00 | 26/01/2024 | Books | MBA | SIPHO/2010/CRB/1293 | 06/07/2015 | Central Library | Central Library | MBA | 25/02/2011 | Surya Infotainment Products Pvt. Ltd. | 310.00 | MBA | RS | 1 | 62 | Rupees | |||||
| 26/01/2024 | 658.827 MOO;8 | 77358 | 20 | digital/contents/59605.pdf | 248.00 | 26/01/2024 | Books | MBA | SIPHO/2010/CRB/1293 | 30/09/2015 | Central Library | Central Library | MBA | 25/02/2011 | Surya Infotainment Products Pvt. Ltd. | 310.00 | MBA | RS | 1 | 62 | Rupees |