Advertising : trends and cases (Record no. 186775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 817881157X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 SRE;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sreenath, Kanugovi. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising : trends and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2002 |
| Name of publisher, distributor, etc. | Icfai |
| Place of publication, distribution, etc. | Hyderabad |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 188 |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Personal name | Marketing series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising,trends |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Public note | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 SRE;1 R | 63544 | 38.00 | 26/01/2024 | Books | 63544 | Central Library | Central Library | Central Library | Central Library | 20/07/2010 | ICFAI Press | 38.00 | MBA | 1993 | 25/02/2014 | RS | 1 | ||||||
| 26/01/2024 | 658.82 SRE;2 R1 | 63545 | 38.00 | 26/01/2024 | Books | 63545 | F-Block Annex | Central Library | Central Library | F-Block Library Annex | 20/07/2010 | ICFAI Press | 38.00 | MBA | 1993 | 25/02/2014 | RS | 1 | ||||||
| 26/01/2024 | 658.82 SRE;4 | 66552 | 38.00 | 26/01/2024 | Books | 66552 | Central Library | Central Library | Central Library | Central Library | 23/10/2010 | ICFAI Press | 38.00 | MBA | 1993 | 27/10/2014 | RS | 1 | ||||||
| 26/01/2024 | 658.82 SRE;5 | 66553 | 38.00 | 26/01/2024 | Books | 66553 | Central Library | Central Library | Central Library | Central Library | 23/10/2010 | ICFAI Press | 38.00 | MBA | 1993 | 27/10/2014 | RS | 1 | ||||||
| 26/01/2024 | 658.82 SRE;6 | 71176 | 38.00 | 26/01/2024 | Books | 71176 | Central Library | Central Library | Central Library | Central Library | 26/11/2010 | ICFAI Press | 38.00 | MBA | 1993 | 30/01/2002 | RS | 1 |