Marketing : concepts and strategies (Record no. 188828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241224113908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177225204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRI;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. Ferrell, O C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2005 |
| Name of publisher, distributor, etc. | Delmar press |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 750+A15+B9+C11+G40+I29 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing,strategies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Checked out | Date checked out | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 02/04/2024 | 1 | 658.8 PRI;1 R | 73606 | 20 | 11/11/2022 | 02/04/2024 | 295.20 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/403 | 25/02/2014 | Central Library | Central Library | Central Library | 29/09/2010 | Surya Infotainment Products Pvt. Ltd. | 369.00 | MBA | RS | 1 | 73.8 | Rupees | |||
| 26/01/2024 | 658.8 PRI;2 R1 | 73607 | 20 | 295.20 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/403 | 25/02/2014 | Central Library | Central Library | Central Library | 29/09/2010 | Surya Infotainment Products Pvt. Ltd. | 369.00 | MBA | RS | 1 | 73.8 | Rupees | ||||||
| 08/03/2025 | 1 | 658.8 PRI;3 | 73608 | 20 | 22/02/2025 | 295.20 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/403 | 25/02/2014 | Central Library | Central Library | Central Library | 29/09/2010 | Surya Infotainment Products Pvt. Ltd. | 369.00 | MBA | RS | 1 | 73.8 | Rupees | ||||
| 26/01/2024 | 658.8 PRI;4 | 73609 | 20 | 295.20 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/403 | 25/02/2014 | Central Library | Central Library | Central Library | 29/09/2010 | Surya Infotainment Products Pvt. Ltd. | 369.00 | MBA | RS | 1 | 73.8 | Rupees | ||||||
| 26/01/2024 | 658.8 PRI;5 | 73610 | 20 | 295.20 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/403 | 25/02/2014 | Central Library | Central Library | Central Library | 29/09/2010 | Surya Infotainment Products Pvt. Ltd. | 369.00 | MBA | RS | 1 | 73.8 | Rupees |