Ads to icons : how advertising succeeds in a multimedia age (Record no. 190353)

MARC details
000 -LEADER
fixed length control field 00460nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250514142020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749451677
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113 SPR;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Springer, Paul.
245 #0 - TITLE STATEMENT
Title Ads to icons : how advertising succeeds in a multimedia age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2007
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 379
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ads,icons,advertising,succeeds,multimedia,age
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Accession number Old discount Uniform Resource Identifier Cost, replacement price Price effective from Category Lost status Damaged status Department Withdrawn status bill no. bill date Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
26/01/2024   659.113 SPR;1 R 76030 20 digital/contents/76030.pdf 476.00 26/01/2024 Books     Central Library   SIPHO/2010/CRB/466 22/11/2014 Central Library Central Library Central Library 30/12/2010 Surya Infotainment Products Pvt. Ltd. 595.00 MBA RS 1 119 Rupees

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