How to advertise : what works, what doesn't and why (Record no. 190437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250515144120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442330 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 ROM;2 R1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roman, Kenneth. Maas, Jane. |
| 245 #0 - TITLE STATEMENT | |
| Title | How to advertise : what works, what doesn't and why |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2003 |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 218 |
| 500 ## - GENERAL NOTE | |
| General note | Content page available. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertise,works,,doesn't,why |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Uniform Resource Identifier | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 ROM;2 R1 | 76088 | 20 | digital/contents/50422.pdf | 236.00 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/466 | 10/01/2015 | Central Library | Central Library | Central Library | 30/12/2010 | Surya Infotainment Products Pvt. Ltd. | 295.00 | MBA | RS | 1 | 59 | Rupees |