Principles and practice of marketing in India (Record no. 190488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812250079x |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAM;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mamoria, C B. Joshi, R L. Mulla, N I. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles and practice of marketing in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Kitab Mahal |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 916 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing,Inadia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Accession number | Uniform resource identifier | Cost, total (INR) price | Price effective from | Category | Public note | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 MAM;1 R | 71444 | digital/contents/71444.pdf | 38.00 | 26/01/2024 | Books | 71444 | Central Library | Central Library | Central Library | Central Library | 02/12/2010 | ICFAI Press | 38.00 | MBA | 1993 | 22/01/2015 | RS | 1 |