More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money (Record no. 190695)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250516135924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749460723 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KAD;1 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaden, Robert J. Lind, Gerald. Levinson, Conrad, Jay. |
| 245 #0 - TITLE STATEMENT | |
| Title | More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2010 |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 349 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | More,guerrilla,marketing,asking,right,people,,right,questions,,right,effectively,using,answers,make,more,money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.83 KAD;1 R | 76217 | 20 | 396.00 | 26/01/2024 | Books | Central Library | SIPHO/2010/CRB/466 | 11/03/2015 | Central Library | Central Library | Central Library | 30/12/2010 | Surya Infotainment Products Pvt. Ltd. | 495.00 | MBA | RS | 1 | 99 | Rupees |