The powe of marketing ; creating and keeping customers in an e-commerce world (Record no. 201583)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZIK; 1 R1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G Damico, Michael |
| 245 #4 - TITLE STATEMENT | |
| Title | The powe of marketing ; creating and keeping customers in an e-commerce world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| Name of publisher, distributor, etc. | Ohio : South Western college Publishing, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii+689 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | powe,marketing,;,creating,keeping,customers,an,e-commerce,world |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Business Management Library |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 ZIK; 1 R1 | BM124 | 262.31 | 26/01/2024 | Business Management Library | Central Library | Central Library | Central Library | Central Library | Sapna Book House | 6.25 | BM | 18116 | 05/01/2009 | USD | 49.4 | 0.94 | 15 |