Marketing management (Record no. 201728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00412nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9790000000000 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT;30 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. Keller, Kevin Lane. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii+729+A15+G8+C2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Business Management Library |
| Date last seen | Total checkouts | Full call number | Accession number | Cost, total (INR) price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | Home library | Current library | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Billnumber | Billdate | Currency symbol | Conversion rate | Discount | Old discount | Date last checked out | Total renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.8 KOT;30 | BM509 | 396.00 | 26/01/2024 | Business Management Library | Central Library | Central Library | HM | Surya Infotainment Products Pvt. Ltd. | 495.00 | BM | 0708/0503 | 11/07/2009 | RS | 1 | 99 | 20 | ||||||||
| 19/02/2026 | 3 | 658.8 KOT;31 | BM510 | 396.00 | 26/01/2024 | Business Management Library | Central Library | Central Library | Lending Library | Central Library | Surya Infotainment Products Pvt. Ltd. | 495.00 | BM | 0708/0503 | 11/07/2009 | RS | 1 | 99 | 20 | 10/02/2026 | |||||
| 19/02/2026 | 3 | 658.8 KOT;32 | BM511 | 396.00 | 26/01/2024 | Business Management Library | Central Library | Central Library | Lending Library | Central Library | Surya Infotainment Products Pvt. Ltd. | 495.00 | BM | 0708/0503 | 11/07/2009 | RS | 1 | 99 | 20 | 10/02/2026 | 1 |